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Colgate Adds ProClinical To Oral Care Range

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By: TOM BRANNA

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Colgate-Palmolive has launched Colgate ProClinical, a new line of “professionally inspired” daily toothpastes. The launch of marks a “significant advancement in premium oral care,” according to Spencer Pingel, general manager, U.S. oral care, Colgate-Palmolive. “Consumers, particularly women, continue to seek proven, professional-grade health and beauty solutions. New Colgate ProClincal responds to this trend by providing a new approach to daily oral care – providing targeted benefits for h...

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